The Dufferin Attraction Engine

Business gaps explorer

Which kinds of business are thin on the ground in each Dufferin community, compared with the county as a whole? 9 indications across 8 municipalities, sorted by score.

Indications only, not market studies. These are indications only, not market studies. A missing business does not mean there is demand for one: residents may happily shop in the next town, online, or not need it at all. OpenStreetMap is volunteer-mapped and incomplete, especially in rural townships. Do your own research and talk to the contacts listed before you invest.
Clear

Shelburne · Accommodation

B&B / guest house

100score

Indication only Confidence: low None mapped locally

Mapped in Shelburne
0
At the county rate
about 3 (1 per 3,012 residents)
Population, 2021
8,994
StatCan, with employees
0 vs about 0.7 inconclusive
Nearest alternative
Shelburne Motel, Mulmur, ~5.1 km

OpenStreetMap lists 0 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 3,012 residents, 22 county-wide), Shelburne's 8,994 residents would match about 3.0. Nearest listed: Shelburne Motel (Mulmur), about 5.1 km from the town centre in a straight line. Statistics Canada business counts (January 2026, locations with employees) list 0 in NAICS 7211 'Traveller accommodation' in Shelburne, vs about 0.7 at the county rate. (That NAICS group is broader than this business type.)

Shelburne · Accommodation

Hotel / motel

81score

Indication only Confidence: low None mapped locally

Mapped in Shelburne
0
At the county rate
about 1.5 (1 per 6,023 residents)
Population, 2021
8,994
StatCan, with employees
0 vs about 0.7 inconclusive
Nearest alternative
Shelburne Motel, Mulmur, ~5.1 km

OpenStreetMap lists 0 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 6,023 residents, 11 county-wide), Shelburne's 8,994 residents would match about 1.5. Nearest listed: Shelburne Motel (Mulmur), about 5.1 km from the town centre in a straight line. Statistics Canada business counts (January 2026, locations with employees) list 0 in NAICS 7211 'Traveller accommodation' in Shelburne, vs about 0.7 at the county rate.

Shelburne · Food & drink

Pub / bar

66score

Indication only Confidence: low None mapped locally

Mapped in Shelburne
0
At the county rate
about 1 (1 per 9,465 residents)
Population, 2021
8,994
StatCan, with employees
0 vs about 0.1 inconclusive
Nearest alternative
Terra Nova Public House, Mulmur, ~16.2 km

OpenStreetMap lists 0 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 9,465 residents, 7 county-wide), Shelburne's 8,994 residents would match about 1.0. Nearest listed: Terra Nova Public House (Mulmur), about 16.2 km from the town centre in a straight line. Statistics Canada business counts (January 2026, locations with employees) list 0 in NAICS 7224 'Drinking places (alcoholic beverages)' in Shelburne, vs about 0.1 at the county rate.

Industry & workforce Verified fact

Accommodation and food services employs 5.6% of the labour force living in Shelburne, vs 5.2% county-wide and 5.3% in Ontario.

Share of the employed labour force living in the area (by place of residence), 2021 Census. Source: Statistics Canada, 2021 (income: 2020).

NAICS 722: 18 locations with employees in Shelburne. Median wages (ER3540): Restaurant and food service managers (NOC 60030) $27.47 · Chefs (NOC 62200) $22 · Cooks (NOC 63200) $18.

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

Shelburne · Recreation

Cinema / theatre

62score

Indication only Confidence: medium None mapped locally

Mapped in Shelburne
0
At the county rate
about 0.8 (1 per 11,043 residents)
Population, 2021
8,994
StatCan, with employees
0 vs about 1 supports
Nearest alternative
(unnamed), Mono, ~18.7 km

OpenStreetMap lists 0 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 11,043 residents, 6 county-wide), Shelburne's 8,994 residents would match about 0.8. Nearest listed: (unnamed) (Mono), about 18.7 km from the town centre in a straight line. Statistics Canada business counts (January 2026, locations with employees) list 0 in NAICS 5121 'Motion picture and video industries' in Shelburne, vs about 1.0 at the county rate: this supports the indication.

Shelburne · Retail

Clothing store

60score

Indication only Confidence: medium

Mapped in Shelburne
1
At the county rate
about 2.7 (1 per 3,313 residents)
Population, 2021
8,994
StatCan, with employees
0 vs about 1.2 supports
Nearest alternative
Glen Cross Pattery, Mono, ~16.6 km

OpenStreetMap lists 1 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 3,313 residents, 20 county-wide), Shelburne's 8,994 residents would match about 2.7. Nearest listed: Glen Cross Pattery (Mono), about 16.6 km from the town centre in a straight line. Statistics Canada business counts (January 2026, locations with employees) list 0 in NAICS 4581 'Clothing and clothing accessories retailers' in Shelburne, vs about 1.2 at the county rate: this supports the indication.

Industry & workforce Verified fact

Retail trade employs 12.7% of the labour force living in Shelburne, vs 11.6% county-wide and 10.8% in Ontario.

Share of the employed labour force living in the area (by place of residence), 2021 Census. Source: Statistics Canada, 2021 (income: 2020).

NAICS 44-45: 33 locations with employees in Shelburne. Median wages (ER3540): Retail salespersons and visual merchandisers (NOC 64100) $17.6 · Cashiers (NOC 65100) $17.6 · Retail sales supervisors (NOC 62010) $19.36.

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

Shelburne · Retail

Car dealer

43score

Indication only Confidence: medium Likely served nearby

Mapped in Shelburne
0
At the county rate
about 2.9 (1 per 3,155 residents)
Population, 2021
8,994
StatCan, with employees
0 vs about 1.8 supports
Nearest alternative
Trillium Ford Lincoln Ltd. – Shelburne, Mono, ~4.3 km

OpenStreetMap lists 0 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 3,155 residents, 21 county-wide), Shelburne's 8,994 residents would match about 2.9. Nearest listed: Trillium Ford Lincoln Ltd. – Shelburne (Mono), about 4.3 km from the town centre in a straight line. Likely served by businesses just across the boundary. Statistics Canada business counts (January 2026, locations with employees) list 0 in NAICS 4411 'Automobile dealers' in Shelburne, vs about 1.8 at the county rate: this supports the indication.

Industry & workforce Verified fact

Retail trade employs 12.7% of the labour force living in Shelburne, vs 11.6% county-wide and 10.8% in Ontario.

Share of the employed labour force living in the area (by place of residence), 2021 Census. Source: Statistics Canada, 2021 (income: 2020).

NAICS 44-45: 33 locations with employees in Shelburne. Median wages (ER3540): Retail salespersons and visual merchandisers (NOC 64100) $17.6 · Cashiers (NOC 65100) $17.6 · Retail sales supervisors (NOC 62010) $19.36.

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

Shelburne · Retail

Sporting goods / bike

33score

Indication only Confidence: low None mapped locally

Mapped in Shelburne
0
At the county rate
about 1 (1 per 9,465 residents)
Population, 2021
8,994
StatCan, with employees
3 vs about 1.8 doesn't support
Nearest alternative
Sport Chek, Orangeville, ~18.2 km

OpenStreetMap lists 0 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 9,465 residents, 7 county-wide), Shelburne's 8,994 residents would match about 1.0. Nearest listed: Sport Chek (Orangeville), about 18.2 km from the town centre in a straight line. Statistics Canada business counts (January 2026, locations with employees) list 3 in NAICS 4591 'Sporting goods, hobby and musical instrument retailers' in Shelburne, vs about 1.8 at the county rate: this does not support the indication.

Industry & workforce Verified fact

Retail trade employs 12.7% of the labour force living in Shelburne, vs 11.6% county-wide and 10.8% in Ontario.

Share of the employed labour force living in the area (by place of residence), 2021 Census. Source: Statistics Canada, 2021 (income: 2020).

NAICS 44-45: 33 locations with employees in Shelburne. Median wages (ER3540): Retail salespersons and visual merchandisers (NOC 64100) $17.6 · Cashiers (NOC 65100) $17.6 · Retail sales supervisors (NOC 62010) $19.36.

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

Shelburne · Services

Auto repair

15score

Indication only Confidence: medium Likely served nearby

Mapped in Shelburne
1
At the county rate
about 1.9 (1 per 4,733 residents)
Population, 2021
8,994
StatCan, with employees
4 vs about 7.6 supports
Nearest alternative
Carstar Shelburn, Mono, ~4.4 km

OpenStreetMap lists 1 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 4,733 residents, 14 county-wide), Shelburne's 8,994 residents would match about 1.9. Nearest listed: Carstar Shelburn (Mono), about 4.4 km from the town centre in a straight line. Likely served by businesses just across the boundary. Statistics Canada business counts (January 2026, locations with employees) list 4 in NAICS 8111 'Automotive repair and maintenance' in Shelburne, vs about 7.6 at the county rate: this supports the indication.

Industry & workforce Verified fact

Construction employs 9.6% of the labour force living in Shelburne, vs 11.3% county-wide and 7.3% in Ontario.

Share of the employed labour force living in the area (by place of residence), 2021 Census. Source: Statistics Canada, 2021 (income: 2020).

NAICS 23: 30 locations with employees in Shelburne. Median wages (ER3540): Electricians (NOC 72200) $36 · Plumbers (NOC 72300) $32.5 · Carpenters (NOC 72310) $32.5.

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

Shelburne · Food & drink

Brewery / winery / distillery

12score

Indication only Confidence: low Likely served nearby

Mapped in Shelburne
0
At the county rate
about 0.8 (1 per 11,043 residents)
Population, 2021
8,994
StatCan, with employees
1 vs about 0.3 doesn't support
Nearest alternative
Grand Valley Brewery, Amaranth, ~4.3 km

OpenStreetMap lists 0 in Shelburne (data as of 2026-10-18). At the Dufferin County rate (about 1 per 11,043 residents, 6 county-wide), Shelburne's 8,994 residents would match about 0.8. Nearest listed: Grand Valley Brewery (Amaranth), about 4.3 km from the town centre in a straight line. Likely served by businesses just across the boundary. Statistics Canada business counts (January 2026, locations with employees) list 1 in NAICS 3121 'Beverage manufacturing' in Shelburne, vs about 0.3 at the county rate: this does not support the indication.

Industry & workforce Verified fact

Accommodation and food services employs 5.6% of the labour force living in Shelburne, vs 5.2% county-wide and 5.3% in Ontario.

Share of the employed labour force living in the area (by place of residence), 2021 Census. Source: Statistics Canada, 2021 (income: 2020).

NAICS 722: 18 locations with employees in Shelburne. Median wages (ER3540): Restaurant and food service managers (NOC 60030) $27.47 · Chefs (NOC 62200) $22 · Cooks (NOC 63200) $18.

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

What's mapped now

Businesses counted per municipality across 54 types (OpenStreetMap + our directory, as of 2026-10-18): Orangeville 352 · Shelburne 112 · Mono 77 · Grand Valley 34 · Mulmur 35 · Melancthon 12 · Amaranth 7 · East Garafraxa 8. Full counts: inventory JSON.

Methodology

Inventory
We counted businesses by type in each of the eight municipalities using OpenStreetMap (Geofabrik Ontario extract, data as of 2026-10-18, © OpenStreetMap contributors, ODbL), plus visitor-facing businesses from our own directory that OpenStreetMap was missing (matched by name or within 250 m). Places were assigned to a municipality by their map location inside the municipal boundary.
Benchmark
For each business type we use the Dufferin County rate: residents per business across the whole county (2021 Census population 66,257). A municipality's 'expected' count is its 2021 population divided by that rate. We did not find a verifiable published benchmark for comparable Ontario towns, so we don't use one.
Score (0 to 100)
Higher when a municipality has fewer businesses than the county rate predicts, relative to how many it would 'expect'. Types where the county rate predicts under one business, or where there's no shortfall, are not listed. +10 when there are none at all. Scores are reduced by 60% when a business of that type is within 5 km (likely served just across a boundary) and by 40% in rural townships, whose residents usually shop in the towns. Campgrounds aren't scored for the three urban municipalities.
Second evidence line
Where a business type maps to a Statistics Canada NAICS industry, we also compare Canadian Business Counts (January 2026: business locations with employees, counted where they are located) with the county rate. If they also show a shortfall, confidence rises from low to medium. If they show as many as the county rate predicts or more, the score is halved and confidence stays low. Some NAICS groups are broader than our types (for example 7225 covers all restaurants, cafés and takeout), and businesses without employees aren't counted.
Nearest alternative
Straight-line distance from the town centre (Orangeville, Shelburne, Grand Valley) or from a central point inside each township, to the nearest mapped business of that type, including ones just outside Dufferin. Driving distance will be longer.
Confidence
Low by default. Medium only when the municipality would expect at least 3 such businesses, the county has at least 10 mapped, and none is within 5 km. Nothing is rated high: high would need a local count checked on the ground or a professional market study. Editors can add local knowledge or hide gaps that are wrong.

Map data © OpenStreetMap contributors (ODbL). Population: Statistics Canada, 2021 Census (sources). Spot a missing business? Add it on OpenStreetMap and it will count at the next refresh.

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Saved as pending for an editor to review. Nothing is published automatically.