The Dufferin Attraction Engine

Find your opportunity: Retail shop in Shelburne

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Should I do this? · quick read Indication only

Promising — worth a closer look

83out of 100 · 10 of 12 points from 6 of 6 signals How scoring works

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Demand Favourable
Population +10.7% 2016–21 (county 7.3%, Ontario 5.8%) Verified fact
Why Favourable: +10.7% growth is at or above the county's 7.3% (Favourable) · 2 of 2 points
◐
Competition Neutral
12 retail shop businesses mapped (main retail types) vs about 11.5 expected at the county rate Indication only
Why Neutral: 12 main retail types mapped vs about 11.5 expected at the county rate (104%; Neutral is 70–130%) · 1 of 2 points
◐
Labour Neutral
Unemployment 10% (county 10%); 72.4% of workers commute out of town Verified fact
Why Neutral: unemployment 10% is not above the county's 10% (Neutral; Labour is never rated Watch) · 1 of 2 points
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Space Favourable
3 reviewed listings fit your budget Indication only
Why Favourable: 3 reviewed listing(s) fit your budget (Favourable is 1 or more) · 2 of 2 points
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Funding Favourable
2 open or check-intake programs may fit Verified fact
Why Favourable: 2 open or check-intake program(s) match your type and stage (Favourable is 2+, Neutral 1, Watch 0) · 2 of 2 points
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Internet Favourable
100% of ISED map areas have 50/10 Mbps for most homes Verified fact
Why Favourable: 100% of ISED map areas have 50/10 Mbps for most homes (Favourable is 75%+, Neutral 40–74%, Watch under 40%) · 2 of 2 points
How this is worked out

Full scoring rules, sources and limits

This is an indication only: a quick summary of the figures on this page, not a forecast, market study or advice. Each of six signals is rated Favourable (2 points), Neutral (1) or Watch (0):

  • Demand: the community's 2016–21 population growth. At or above the county (7.3%) is Favourable; at or above Ontario (5.8%) is Neutral; below Ontario is Watch.
  • Competition: only businesses of your chosen type (for a restaurant or café: restaurants + cafés; not pubs or other food types). We compare how many are mapped with how many the community would have at the county-wide rate per resident. If fewer than 2 would be expected, the sample is too small and it says Not enough data. 70% of expected or fewer is Favourable; 70–130% Neutral; more than 130% Watch (crowded). "Anywhere in Dufferin" is always Not enough data.
  • Labour: unemployment above the county rate (more people looking for work) is Favourable; otherwise Neutral.
  • Space: at least one reviewed WhyDufferin listing that fits your budget is Favourable, none is Watch; if we have no reviewed listings at all it is Not enough data.
  • Funding: 2 or more open or check-intake programs matching your type and stage is Favourable, 1 Neutral, 0 Watch.
  • Internet: share of ISED map areas where most homes get 50/10 Mbps. 75% or more Favourable, 40–74% Neutral, under 40% Watch.

Signals with Not enough data are left out. The score is the points earned divided by the points possible, out of 100. If fewer than 4 signals have data, no score is shown. 67 or more reads "Promising", 45–66 "Mixed", under 45 "Challenging".

What your budget changes: for-sale listings priced above $50,000 to $150,000 are hidden and the Space signal counts only listings that fit; funding programs large enough to matter at your budget (a cap of at least 10% of its lower end) are listed first. It does not change the other signals.

Jump to next steps See the evidence Compare with another town

The evidence

Market & competition

Our directory lists 2 retail businesses in Shelburne (40 county-wide).

Cobwebs and Caviar, Petersons Antiques & Consignment Gallery

Our directory is incomplete. A low count is not proof of demand.

Gaps nearby

  • 🗺 Clothing store in Shelburne: 1 mapped vs ~2.7 expected; nearest Glen Cross Pattery (~16.6 km) · score 60
  • 🗺 Car dealer in Shelburne: 0 mapped vs ~2.9 expected; nearest Trillium Ford Lincoln Ltd. – Shelburne (~4.3 km) · score 43
  • 🗺 Sporting goods / bike in Shelburne: 0 mapped vs ~1 expected; nearest Sport Chek (~18.2 km) · score 33

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People & demand
Population 2021
8,994 (10.7% since 2016)
Median household income
$99,000
Participation
70.1%
Unemployment
10%
Commute out of town
72.4%
Renters
19.8%

Verified fact StatCan 2021 Census.

Costs: wages & workforce
Job (NOC)Region $/hOntario $/h
Retail salespersons and visual merchandisers (64100)17.617.6
Cashiers (65100)17.617.6
Retail sales supervisors (62010)19.3621.5
Retail and wholesale trade managers (60020)44.4743.27
Store shelf stockers, clerks and order fillers (65102)17.617.6

Verified fact Job Bank 2025, ER3540.

Business counts Verified fact

IndustryNAICS codeShelburneDufferin
Retail trade44-4533241
Food and beverage retailers445847

Business locations with employees, January 2026. Business locations with employees, counted where each establishment is located. Excludes businesses without employees (sole proprietors, most home businesses). Source: Statistics Canada, January 2026 (released 2026-08-14).

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

Census industry employment Verified fact

Retail trade employs 12.7% of the labour force living in Shelburne, vs 11.6% county-wide and 10.8% in Ontario.

Share of the employed labour force living in the area (by place of residence), 2021 Census. Source: Statistics Canada, 2021 (income: 2020).

Wages for key occupations Verified fact

OccupationNOC codeLowMedianHighOntario median
Retail salespersons and visual merchandisers64100$17.60$17.60$30.00$17.60
Cashiers65100$17.60$17.60$18.00$17.60
Retail sales supervisors62010$17.60$19.36$33.08$21.50
Retail and wholesale trade managers60020$20.00$44.47$84.13$43.27
Store shelf stockers, clerks and order fillers65102$17.60$17.60$23.00$17.60

Hourly wages, economic region ER3540 Kitchener–Waterloo–Barrie (includes Dufferin), Job Bank 2025. "–" = not published for the region. Source: Employment and Social Development Canada, 2025 wages (mostly Labour Force Survey 2023–2024), revised 2025-11-19.

NOC = National Occupational Classification, Canada's standard job codes used for wage data. NAICS = North American Industry Classification System, the standard industry codes used for business counts. Codes link to the official Statistics Canada definitions (NOC 2021 Version 1.0, NAICS Canada 2022 Version 1.0).

Shelburne at a glance Verified fact

  • Commuting: 72.4% of commuters with a usual workplace work outside Shelburne.
  • Labour force participation 70.1%, unemployment 10% (county 69.3%, 10%).
  • Median household income (2020) $99,000 (county $108,000).
  • Renter households 19.8%; median tenant shelter cost $1,100/month.
  • CMHC rent data is published for Orangeville only (average $1,532, October 2025).

Source: Statistics Canada, 2021 (income: 2020); Canada Mortgage and Housing Corporation, October 2025.

Internet and transit Verified fact

Broadband: in 1 of 1 ISED hexagons in Shelburne, more than 75% of households can get 50/10 Mbps.

  • Orangeville and Shelburne fibre to the home · Under way (Wightman construction updates)

Providers: Wightman Telecom 1-888-477-2177 (check). All provider contacts

ISED hexagons (~24 km²) assigned by centre; share of hexagons where more than 75% of households can get 50/10 Mbps. Source: Innovation, Science and Economic Development Canada, files dated 2026-05-05; provider details checked 2026-10-20 on official sites.

No GO Transit stops in Shelburne (GTFS feed 20261005110625).

JSON for this section · All data

Space, utilities & internet

Downtown rear-access unit, Unit 104 · lease · Retail · About 740 sq ft · $700/month (as shown)

Main Street storefront, Unit 104 · lease · Retail · 1,650 sq ft · $2,300/month

Industrial land, 1 to 10 acres · lease · Land · 1 to 10 acres · $2,500/acre/month

All properties

Power
Hydro One (Town of Shelburne)
Gas
Enbridge Gas is the county's gas utility; confirm the address with Enbridge
Water
Municipal water and sewer (Town of Shelburne)
Internet
Wightman fibre to the home under way; see /data#fibre

Verified fact Utilities page

Next steps

Your plan

  1. Talk to the free SBEC before spending money.
  2. Visit the area and the comparable businesses; talk to owners.
  3. Shortlist locations and check zoning with the municipality.
  4. Draft a business plan and cash flow, then check funding.

Make my launch plan

Money

Starter Company Plus Check intake
Province of Ontario, delivered locally by the Orangeville & Area SBEC · up to $5,000

Community Futures business loans Open
Community Futures South Georgian Bay (serves Dufferin County)

Summer Company Closed
Province of Ontario, delivered by Small Business Enterprise Centres · up to $3,000

Funding finder (3)

Find a space: commercial realtors

The Mullin Group (Mike Mullin, Broker; Shane Mullin, REALTOR®)
Royal LePage RCR Realty · 519-827-2119

Amanda Ross, Sales Representative
RE/MAX Real Estate Centre Inc. · 519-942-8700

Ann Butler, Sales Representative
iCloud Realty Ltd. · 519-940-0004

James Tasca, Broker of Record
ICI Source Real Asset Services Inc. · 855-517-6424

Listed for information, not an endorsement. WhyDufferin is independent and receives nothing for these listings. Check any agent's registration on the RECO public register before you work with them. All

Utilities & internet

Power
Hydro One (Town of Shelburne)
Gas
Enbridge Gas is the county's gas utility; confirm the address with Enbridge
Water
Municipal water and sewer (Town of Shelburne)
Internet
Wightman fibre to the home under way; see /data#fibre

Verified fact Utilities page

Weigh it up

See Shelburne side by side with another community, same business and budget.

Compare with another town

WhyDufferin is independent and not affiliated with Dufferin County. General information, not legal, financial or real-estate advice.